商品詳細

This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are:

• interpersonal communication, including the use and analysis of nonverbal communication
• group communication, including practical techniques to support discussion and meetings
• written presentation, including the full range of paper and electronic documents
• oral presentation, including the use of electronic media
• corporate communication, including strategies and media.

The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations.

This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.