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Name: The International Dictionary of Marketing.
Author: Yadin, Daniel
ISBN: 978-0-7494-3532-5

The International Dictionary of Marketing. マーケティング国際事典

・ISBN 978-0-7494-3532-5 hard

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著者・編者	Yadin, Daniel,
出版社	(Kogan Page, UK)
出版年月	2002
ページ数	288 pp.
言語	ENG
ニュース番号	＜472-25 472-669＞

解説

Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Presented alphabetically in the book, these include the areas of: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet. It seeks to be useful to professional practitioners as well as to students.