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Name: International Marketing Cases.
Author: Jain, Subhash C.
ISBN: 978-0-324-10085-3

International Marketing Cases.

・ISBN 978-0-324-10085-3 paper

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著者・編者	Jain, Subhash C.,
出版社	(South-Western College Pub., US)
出版年月	2001
ページ数	352 pp.
言語	ENG
ニュース番号	＜471-508＞

解説

Examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control