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From Local Champions to Global Masters : A Strategic Perspective on Managing Internationalization. ローカルなチャンピオンからグローバルな勝利者へ －国際化の管理への戦略的視点－
・ISBN 978-0-333-94730-2 hard EUR 49.99
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お気に入り
★★★
| 著者・編者 | Verdin, Paul / Van Heck, N., |
|---|---|
| 出版社 | (Palgrave, UK) |
| 出版年月 | 2001 |
| ページ数 | 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜471-478 514-464＞ |
解説
Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.