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株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Marketing Problems : Cases and Comments. 9th ed.

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Strategic Marketing Problems

Strategic Marketing Problems : Cases and Comments. 9th ed. R.A.ケリン他著　戦略的マーケティング問題　第9版

・ISBN 978-0-13-027661-2 cloth

絶版

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・ISBN 978-0-13-028474-7 paper

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著者・編者Kerin, Roger A. / Peterson, R. A.,
出版社(Prentice Hall, US)
出版年月2000
ページ数729 pp.
言語ENG
ニュース番号＜470-538 472-670＞

解説

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.

This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.