株式会社極東書店トップ＞商品一覧＞ Services Marketing : People, Technology, Strategy. 4th ed.

商品詳細

Name: Services Marketing : People, Technology, Strategy. 4th ed.
Author: Lovelock, Christopher H.
ISBN: 978-0-13-017392-8

Services Marketing : People, Technology, Strategy. 4th ed.

・ISBN 978-0-13-017392-8 cloth

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・ISBN 978-0-13-028909-4 paper Int'l ed.

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著者・編者	Lovelock, Christopher H.,
出版社	(Prentice Hall, US)
出版年月	2001
ページ数	717 pp.
言語	ENG
ニュース番号	＜470-539＞

解説

For graduate-level/MBA courses in Services Marketing.

Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.