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商品詳細

Name: Sales Management : Concepts and Cases. 7th ed.
Author: Dalrymple, Douglas J. / Cron, W. L. / Decarlo, T. E.
ISBN: 978-0-471-38880-7

Sales Management : Concepts and Cases. 7th ed.

・ISBN 978-0-471-38880-7 cloth

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著者・編者	Dalrymple, Douglas J. / Cron, W. L. / Decarlo, T. E.,
出版社	(Wiley, US)
出版年月	2001
ページ数	585 pp.
言語	ENG
ニュース番号	＜470-532＞

解説

Through six editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. Now the authors continue that tradition in a new edition that places special emphasis on current issues of managing strategic account relationships, team development, diversity in the work force, sales force automation, and ethical issues.