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商品詳細

Name: Marketing and The Internet.
Author: Coupey, Eloise
ISBN: 978-0-13-016975-4

Marketing and The Internet. マーケティングとインターネット

・ISBN 978-0-13-016975-4 cloth

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著者・編者	Coupey, Eloise,
出版社	(Prentice Hall, US)
出版年月	2001
ページ数	362 pp.
言語	ENG
ニュース番号	＜470-531＞

解説

For courses in Marketing on the Internet/Electronic Marketing.

Integrating marketing theory with Internet reality, this text helps students develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy. It helps them recognize and understand the implications of the Internet not only as a marketplace, but also as a set of tools and opportunities.