商品詳細

Strickland and Thompson "Cases in Strategic Management" is the softcover collection of cases component of this market leading strategic management package. Over the years, this author team has developed a network of case authors and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The case line-up features a collection of dot.com/New Economy companies such as America Online, WingspanBank.com, drkoop.com, Intel, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry. Cases are further selected to highlight other critical types of business and trends, such as non-US companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations, and more.