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The Functional Foods Revolution : Healthy People, Healthy Profits?
・ISBN 978-1-85383-688-6 hard GB£ 48.00
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お気に入り
★★★
・ISBN 978-1-85383-687-9 paper GB£ 37.99
￥12,035.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-84977-616-5
| 著者・編者 | Heasman, Michael / Mellentin, J., |
|---|---|
| 出版社 | (Earthscan, UK) |
| 出版年月 | 2001 |
| ページ数 | 336 pp. |
| 言語 | ENG |
| ニュース番号 | ＜470-327＞ |
解説
Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a "healthful company".