株式会社極東書店トップ ＞ 商品一覧 ＞ The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires.
商品詳細
The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires. 消費者の動機、目標、欲求への現代的視点
・ISBN 978-0-415-22095-8 2000 hard GB£ 210.00
￥66,528.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-415-31617-0 2003 paper GB£ 62.99
￥19,955.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-38033-8
| 著者・編者 | Ratneshwar, S. / Mick, D. G. / Huffman, C. (eds.), |
|---|---|
| シリーズ | Routledge Interpretive Marketing Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 356 pp. |
| 言語 | ENG |
| ニュース番号 | ＜469-590＞ |
解説
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as:
- What is the nature of motives, goals, and desires that prompt consumption behaviours?
- Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
- How do consumers think and feel about their cravings?
Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.