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Repositioning Asia - From Bubble to Sustainable Economy.

Repositioning Asia - From Bubble to Sustainable Economy. P.コトラー他著　アジアのイメージチェンジ －バブルから持続可能な経済へ－

・ISBN 978-0-471-84665-9 cloth

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著者・編者Kotler, Philip / Kartajaya, H.,
出版社(Wiley, US)
出版年月2000
ページ数250 pp.
言語ENG
ニュース番号＜469-582 469-L83＞

解説

Through case studies of "bubble" companies such as Samsung, "aggressive" companies such as San Miguel, and model "sustainable" companies such as Singapore Airlines, Kotler & Katajaya demonstrate how an entire nation or even a region can benefit just as much as a single company from the application of strategic marketing concepts