商品詳細

This accessible text provides extensive coverage of the theory, concepts and methods of strategic management. The authors examine new and established strategic management techniques using a wide range of examples and case studies from international organizations. Written in an accessible, self-learning style, the book carefully guides readers through the strategy process and encourages students to apply their knowledge and skills to a range of exercises. The text can be used both in distance learning and taught classroom environments, and should be ideal for students of strategic management at both undergraduate and post-graduate levels.