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Unchained Value

Unchained Value : The New Logic of Digital Business. デジタル・ビジネスの新しい論理

・ISBN 978-0-87584-937-9 hard

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著者・編者Cronin, Mary J.,
出版社(Harvard Business School, US)
出版年月2000
ページ数213 pp.
言語ENG
ニュース番号<469-508>

解説

Introduces a radically new model for organisation she calls the digital value system - based not on static, internally focused "chains" but on dynamic, external webs of relationships that take full advantage of the power, flexibility, and opportunity of the digital arena