商品詳細

An international team of authors offers an account of the ways in which meanings are produced and exchanged in a variety of social contexts and media forms. The essays in this collection focus on one of the most influential yet confusing concepts in modern critical thinking, that of intertextuality, presenting a wide-ranging but cohesive theoretical framework within which media communication can be described and analyzed. The book explores various ways in which previous knowledge of the media interacts with experience in other domains to shape our understanding of different media genres. The significance and diversity of the concept of intertextuality is illustrated by detailed case studies including television advertising, current affairs broadcasting, music television, popular film and some print media, as well as a study of texts produced by audiences themselves.