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商品詳細

Name: Marketing in the 21st Century : Concepts, Challenges and Imperatives.
Author: Kyambalesa, Henry
ISBN: 978-0-7546-1267-4

Marketing in the 21st Century : Concepts, Challenges and Imperatives. 21世紀のマーケティング－概念、挑戦、要請

・ISBN 978-0-7546-1267-4 hard

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著者・編者	Kyambalesa, Henry,
出版社	(Ashgate, UK)
出版年月	2000
ページ数	336 pp.
言語	ENG
ニュース番号	＜468-640＞

解説

A well-written and informative book which updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions