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Name: Understanding Global Cultures : Metaphorical Journeys Through 23 Nations. 2nd ed.
Author: Gannon, Martin J.
ISBN: 978-0-7619-1328-3

Understanding Global Cultures : Metaphorical Journeys Through 23 Nations. 2nd ed.

・ISBN 978-0-7619-1328-3 cloth

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・ISBN 978-0-7619-1329-0 paper

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著者・編者	Gannon, Martin J.,
出版社	(Sage, US)
出版年月	2001
ページ数	472 pp.
言語	ENG
ニュース番号	＜468-1663＞

解説

The First Edition of this book introduced a new method, the cultural metaphor, for understanding the cultural mindset of a nation and comparing it to other nations. This new edition develops the method and applies it to a fascinating range of 23 case studies of countries in Europe, the Middle East, Asia and North and South America.