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Focus Groups in Social Research.
・ISBN 978-0-7619-5742-3 cloth GB£ 206.00
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・ISBN 978-0-7619-5743-0 paper GB£ 45.99
￥14,569.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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お気に入り
★★★
| 著者・編者 | Bloor, Michael / Frankland, J. / Thomas, M. et al., |
|---|---|
| シリーズ | Introducing Qualitative Methods Series |
| 出版社 | (Sage, UK) |
| 出版年月 | 2000 |
| ページ数 | 120 pp. |
| 言語 | ENG |
| ニュース番号 | ＜468-1588＞ |
解説
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.