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Name: Marketing Management.
Author: Winer, Russell S.
ISBN: 978-0-321-01421-4

Marketing Management.

・ISBN 978-0-321-01421-4 paper

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著者・編者	Winer, Russell S.,
出版社	(Prentice Hall, US)
出版年月	1999
ページ数	550 pp.
言語	ENG
ニュース番号	＜468-L121 250-1027＞

解説

For upper-level undergraduate or MBA "core" courses in Marketing Management.

This text reflects the dynamic environment inhabited by today's marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in future courses or professional work.