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商品詳細

Name: Cases in Strategic Marketing Management : Business Strategies in Latin America.
Author: Quelch, John A. / D'Andrea, G. J.
ISBN: 978-0-13-089490-8

Cases in Strategic Marketing Management : Business Strategies in Latin America.

・ISBN 978-0-13-089490-8 paper

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著者・編者	Quelch, John A. / D'Andrea, G. J.,
出版社	(Prentice Hall, US)
出版年月	2000
ページ数	352 pp.
言語	ENG
ニュース番号	＜467-681＞

解説

For courses in Marketing Strategy.

This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.