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商品詳細

Name: Consumer Behavior : A Framework.
Author: Mowen, John / Minor, M.
ISBN: 978-0-13-016972-3

Consumer Behavior : A Framework.

・ISBN 978-0-13-016972-3 paper

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著者・編者	Mowen, John / Minor, M.,
出版社	(Prentice Hall, US)
出版年月	2000
ページ数	350 pp.
言語	ENG
ニュース番号	＜467-680＞

解説

For undergraduate and MBA-level courses in consumer behavior.

A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior. Written to provide a concise, yet complete review of consumer behavior. The text contains the material that students need to understand the consumer and to develop managerial strategies to market products.