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Name: Advertising : Rev. by D. Yadin. 4th ed.
Author: Jefkins, Frank
ISBN: 978-0-273-63435-5

Advertising : Rev. by D. Yadin. 4th ed.

・ISBN 978-0-273-63435-5 paper

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著者・編者	Jefkins, Frank,
出版社	(Financial Times / Prentice Hall, UK)
出版年月	2000
ページ数	416 pp.
言語	ENG
ニュース番号	＜467-675＞

解説

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.