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Name: Retail Management : A Strategic Approach. 8th ed.
Author: Berman, Barry / Evans, J. R.
ISBN: 978-0-13-026334-6

Retail Management : A Strategic Approach. 8th ed.

・ISBN 978-0-13-026334-6 paper

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著者・編者	Berman, Barry / Evans, J. R.,
出版社	(Prentice Hall, US)
出版年月	2000
ページ数	744 pp.
言語	ENG
ニュース番号	＜467-671＞

解説

For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs.

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.