商品詳細

This volume recognizes the fact that any marketing plan now has to incorporate the Internet. As a channel for PR, advertising and sales (as well as entertainment, education and communication) a Web site and associated ventures are invaluable sources of marketing space and expression. This volume discusses how to kick-start a Web marketing campaign from finding out exactly where an organization should be targeting the electronic marketing plan to what other businesses are implementing in this area. It assumes no prior knowledge of Internet marketing skills and there is a comprehensive glossary throughout the text.