株式会社極東書店トップ＞商品一覧＞ Corporate Purpose : Why It Matters More than Strategy.

商品詳細

Name: Corporate Purpose : Why It Matters More than Strategy.
Author: Basu, Shankar
ISBN: 978-0-8153-3374-6

Corporate Purpose : Why It Matters More than Strategy. トヨタの企業目的－なぜそれが戦略よりも重要か

・ISBN 978-0-8153-3374-6 cloth

お気に入り ★★★

お問い合わせ

著者・編者	Basu, Shankar,
シリーズ	Transnational Business and Corporate Culture: Problems and Opportunities
出版社	(Garland, US)
出版年月	2000
ページ数	317 pp.
言語	ENG
ニュース番号	＜467-611＞

解説

Examines the reasons behind the success of Toyota and concludes that the real driver of decisions and actions is Toyota's corporate purpose which is crafted in its stakeholders power structure, its environment and its cultural values and assumptions