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This text highlights a hitherto neglected element of leadership - personality. There are many accounts by, or about, leaders who have guided organizations but they often say little about how they felt as a person or how their charisma and passion infected their colleagues. Based around candid in depth interviews with prominent leaders, including Ian MacLaurin of Tesco, Richard Ide of Volkswagen and Tim Waterstone, the authors explore the emotional impact of being a leader.