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Managing Media Services : Theory and Practice. 2nd ed. メディア・サービスを管理する 第2版
・ISBN 978-1-56308-530-7 cloth US$ 80.00
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 979-82-16-97726-1
| 著者・編者 | Schmidt, William D. / Rieck, D. A., |
|---|---|
| 出版社 | (Libraries Unlimited, US) |
| 出版年月 | 2000 |
| ページ数 | xxiii, 417 pp. |
| 言語 | ENG |
| ニュース番号 | <467-33> |
解説
Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. The book also makes an excellent reference book for media managers in educational, corporate, government, and nonprofit agencies. Based on the more than 40 years of media management experiences of the present and previous authors, this new edition has been substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.