株式会社極東書店トップ商品一覧Managing Media Services : Theory and Practice. 2nd ed.

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Managing Media Services

Managing Media Services : Theory and Practice. 2nd ed. メディア・サービスを管理する 第2版

・ISBN 978-1-56308-530-7 cloth US$ 80.00

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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 979-82-16-97726-1

著者・編者Schmidt, William D. / Rieck, D. A.,
出版社(Libraries Unlimited, US)
出版年月2000
ページ数xxiii, 417 pp.
言語ENG
ニュース番号<467-33>

解説

Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. The book also makes an excellent reference book for media managers in educational, corporate, government, and nonprofit agencies. Based on the more than 40 years of media management experiences of the present and previous authors, this new edition has been substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.