株式会社極東書店トップ＞商品一覧＞ Marketing Strategy : A Gloal Perspective.

商品詳細

Name: Marketing Strategy : A Gloal Perspective.
Author: Stauble, Vernon R.
ISBN: 978-0-03-026216-6

Marketing Strategy : A Gloal Perspective. マーケティング戦略－グローバルな視点

・ISBN 978-0-03-026216-6 cloth

お気に入り ★★★

お問い合わせ

著者・編者	Stauble, Vernon R.,
出版社	(Harcourt College Pub., US)
出版年月	2000
言語	ENG
ニュース番号	＜466-539＞

解説

This text introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is designed to help students integrate the "4 Ps" of marketing in a broader framework with strategic application in addressing global strategy. It features cases from varied industries, and further highlights a cross-section of organization and consumer goods organizations.