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Name: Marketing in Manageable Bites : For Busy Managers and Overworked Students.
Author: Meldrum, Mike / McDonald, M.
ISBN: 978-0-333-76443-5

Marketing in Manageable Bites : For Busy Managers and Overworked Students.

・ISBN 978-0-333-76443-5 paper

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著者・編者	Meldrum, Mike / McDonald, M.,
出版社	(Macmillan, UK)
出版年月	2000
ページ数	320 pp.
言語	ENG
ニュース番号	＜466-536＞

解説

This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. With over 50 topics, each concept is presented as a 10-minute read - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. Brought fully up to date, this new version has been enhanced with improved cross-referencing and both concepts and alphabetical listings to help quick and easy navigation throughout.