商品詳細

The web and new information technologies have transformed the marketplace. The web has created new mega-brands and put pressure on even the most solid traditional brand names. In the new digital economy no brand can be sustained without being made relevant and compelling to generations of consumers used to choice and familiar with new technologies. - Building Brands Interactively introduces new business models, structures and practices that will be essential for success in the digital economy. It shows how successful use of customer information for direct, interactive relationship building will be the driving force for future success and provides a framework for the processes necessary to bring about this revolution in your own company or organization.