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Selling Destinations

Selling Destinations : Geography for the Travel Professional. 3rd ed.

・ISBN 978-0-7668-0848-5 paper

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著者・編者Mancini, M.,
出版社(Delmar, US)
出版年月1999
ページ数520 pp.
言語ENG
ニュース番号<466-525>

解説

This work approaches geography from a travel industry perspective. It provides a look at the world's leading centres of tourism and shows how a realistic knowledge of geography can translate into sales. The text explains how to match clients to destinations and services, the key to travel industry success. In addition to providing information about travelling, destinations, lodgings and things to do, each chapter concludes with review activities where the student applies the information to hypothetical travellers and situations.