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Communication In Poultry Grower Relations : A Blueprint to Success.
・ISBN 978-0-8138-2736-0 cloth US$ 54.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-470-37694-2
| 著者・編者 | Cole, Larry, |
|---|---|
| 出版社 | (Iowa State U. Pr., US) |
| 出版年月 | 2000 |
| ページ数 | 243 pp. |
| 言語 | ENG |
| ニュース番号 | ＜465-L49＞ |
解説
Communication in Poultry Grower Relations shows a process used to continuously improve the working relationship between integrators and their growers. A special feature is the "how to" format in which this book details the relationship process so a company and its growers can implement the procedures discussed.
The book also provides a comprehensive discussion on the dynamics associated with corporate culture changes. The reader will learn how to manage the resistance associated with each of the five phases of change to successfully implement the improvements in the company-grower working relationship.