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Name: Broadcasting, Cable, the Internet and Beyond : An Introduction to Modern Electronic Media. 4th ed.
Author: Dominick, Joseph / Sherman, B. / Messere, F.
ISBN: 978-0-07-290441-3

Broadcasting, Cable, the Internet and Beyond : An Introduction to Modern Electronic Media. 4th ed.

・ISBN 978-0-07-290441-3 paper

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著者・編者	Dominick, Joseph / Sherman, B. / Messere, F.,
出版社	(McGraw-Hill, US)
出版年月	2000
ページ数	532 pp.
言語	ENG
ニュース番号	＜465-L114＞

解説

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of "Broadcasting, Cable, the Internet and Beyond" have three main goals for every edition: to convey the excitement of the industry; to provide a survey of the industry; and presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.