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Name: Marketing in the Digital AGe. 2nd ed.
Author: O'Connor, John / Galvin, E.
ISBN: 978-0-273-64195-7

Marketing in the Digital AGe. 2nd ed.

・ISBN 978-0-273-64195-7 paper

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著者・編者	O'Connor, John / Galvin, E.,
出版社	(Financial Times / Prentice Hall, UK)
出版年月	2001
ページ数	216 pp.
言語	ENG
ニュース番号	＜465-549＞

解説

While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing. Time is now measured at net speed where time to market is calculated in days and weeks rather than months or years. This new edition has been written to reflect these changes.