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Name: Financial Services Marketing.
Author: Harrison, Tina
ISBN: 978-0-273-63297-9

Financial Services Marketing. 金融サービス・マーケティング

・ISBN 978-0-273-63297-9 paper

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著者・編者	Harrison, Tina,
出版社	(Financial Times / Prentice Hall, UK)
出版年月	2000
ページ数	352 pp.
言語	ENG
ニュース番号	＜465-544＞

解説

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the Chartered Institute of Bankers Marketing module. It is also a supplementary text for modules in services marketing.