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商品詳細

Name: The Co-Marketing Solution : Strategic Marketing through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling, Accurate ROI Analyses of Trade Spending.
Author: Clark, Shawn
ISBN: 978-0-658-00006-5

The Co-Marketing Solution : Strategic Marketing through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling, Accurate ROI Analyses of Trade Spending.

・ISBN 978-0-658-00006-5 cloth

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著者・編者	Clark, Shawn,
出版社	(NTC Publishing Group, US)
出版年月	2000
ページ数	207 pp.
言語	ENG
ニュース番号	＜465-539＞

解説

Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)