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A proven classic. An exciting new textbook. Microeconomics, Tenth Edition, is both. What's New About the Tenth Edition: New Co-Author Gary Yohe brings fresh perspective to the Tenth Edition, which benefits from a careful reexamination of every line of text, a wide range of new cases and applications, and important innovations in the coverage of contemporary topics. New Cases and Applications Microeconomics has always led the field in its distinctive use of real-world applications to motivate the presentation of theory, and Professor Yohe's Tenth Edition continues that tradition. Many applications are woven skillfully into the exposition, while others appear as boxed examples, roughly one-fourth of which are new to the Tenth Edition, including: Attracting Quality Students with Partial Scholarships; Is a CEO Really Worth Half a Billion Dollars Per Year?; and Two-Part Tariffs in the National Football League. New Emphasis on Game Theory Microeconomics has long been distinguished by its clear, accessible treatment of game theory, to which it devotes all of Chapter 13. But unlike other books, this one employs the tools of game theory in later chapters on investment (Chapter 15), asymmetric information (Chapter 18), and public sector economics (Chapter 19), through the use of boxed examples on a variety of applications. New Cross Chapter Cases Another unique feature linking microeconomic theory to the real world are the cross chapter cases, extended examples incorporate the material from multiple chapters. Two of the Tenth Edition's cross chapter cases are new: Technological Change and the Cost of Climate Policy (Part Three) and Shaking the Tree of Global Telecommunications Markets (Part Four). The others have been substantially updated for the Tenth Edition. New Striking Four-Color Design