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Name: Advertising : Principles and Practice. 5th ed.
Author: Wells, Willliam D. / Burnett, J. / Moriarty, S.
ISBN: 978-0-13-083571-0

Advertising : Principles and Practice. 5th ed.

・ISBN 978-0-13-083571-0 cloth

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・ISBN 978-0-13-087218-0 paper Int'l ed.

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著者・編者	Wells, Willliam D. / Burnett, J. / Moriarty, S.,
出版社	(Prentice Hall, US)
出版年月	2000
ページ数	704 pp.
言語	ENG
ニュース番号	＜464-591 468-L120＞

解説

The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.