株式会社極東書店トップ＞商品一覧＞ Global Marketing : Foreign Entry, Local Marketing, and Global Management. 2nd ed.

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Name: Global Marketing : Foreign Entry, Local Marketing, and Global Management. 2nd ed.
Author: Johansson, Johnny K.
ISBN: 978-0-07-116961-5

Global Marketing : Foreign Entry, Local Marketing, and Global Management. 2nd ed.

・ISBN 978-0-07-116961-5 paper Int'l ed.

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著者・編者	Johansson, Johnny K.,
出版社	(McGraw-Hill, SI)
出版年月	2000
ページ数	604 pp.
言語	ENG
ニュース番号	＜464-583＞

解説

This updated text offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product in global markets and discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers.