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Name: Markets of One : Creating Customer-Unique Value through Mass Customization.
Author: Gilmore, James H. / Pine, B. J., II (eds.)
ISBN: 978-1-57851-238-6

Markets of One : Creating Customer-Unique Value through Mass Customization.

・ISBN 978-1-57851-238-6 hard

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著者・編者	Gilmore, James H. / Pine, B. J., II (eds.),
シリーズ	Harvard Business Review Book
出版社	(Harvard Business School, US)
出版年月	2000
ページ数	240 pp.
言語	ENG
ニュース番号	＜464-578＞

解説

Points out a trend of mass customization - companies customize their offerings to meet the unique needs of individual customers so that nearly everyone can obtain exactly what they want