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Name: Marketing Telecommunications Services : New Approaches for a Changing Environment.
Author: Strouse, Karen G.
ISBN: 978-1-58053-015-6

Marketing Telecommunications Services : New Approaches for a Changing Environment.

・ISBN 978-1-58053-015-6 hard

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著者・編者	Strouse, Karen G.,
出版社	(Artech House, US)
出版年月	1999
ページ数	365 pp.
言語	ENG
ニュース番号	＜464-573＞

解説

Provides both novices and veteran marketing professionals with guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in the telecommunications services marketplace. Coverage of fundamental marketing concepts is given, along with insight into the marketing activities of telecommunications carriers; descriptions of the changes caused by deregulation; and implementation instructions for marketing strategies in channel selection, entry, market segmentation, and pricing. The text also covers the sophisticated computer technologies available to help implement powerful marketing strategies.