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Name: Service Management and Operations. 2nd ed.
Author: Haksever, Cengiz / Murdick, R. G. / Render, B. et al.
ISBN: 978-0-13-081338-1

Service Management and Operations. 2nd ed.

・ISBN 978-0-13-081338-1 cloth

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著者・編者	Haksever, Cengiz / Murdick, R. G. / Render, B. et al.,
出版社	(Prentice Hall, US)
出版年月	2000
ページ数	608 pp.
言語	ENG
ニュース番号	＜464-536＞

解説

for undergraduate and graduate courses in Service Management or Service Operations Management.

This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.