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Name: Managerial Economics : Economic Tools for Today's Decision Makers. 3rd ed.
Author: Keat, Paul G. / Young, P. K. Y.
ISBN: 978-0-13-013538-4

Managerial Economics : Economic Tools for Today's Decision Makers. 3rd ed.

・ISBN 978-0-13-013538-4 paper

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著者・編者	Keat, Paul G. / Young, P. K. Y.,
出版社	(Prentice Hall, US)
出版年月	2000
ページ数	752 pp.
言語	ENG
ニュース番号	＜464-516＞

解説

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.

This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.