株式会社極東書店トップ商品一覧Entrepreneurship in Action.

商品詳細

Entrepreneurship in Action.

Entrepreneurship in Action.

・ISBN 978-0-13-946088-3 paper

お気に入り
著者・編者Coulter, Mary,
出版社(Prentice Hall, US)
出版年月2000
ページ数350 pp.
言語ENG
ニュース番号<464-513>

解説

Entrepreneurship in Action emphasizes, explains, and celebrates the realities of being an entrepreneur by doing just what it says-showing entrepreneurship in action. Here are just a few of the successful entrepreneurs featured throughout this innovative text: Dineh Mohajer of Hard Candy; Jeff Bezos of Amazon.com; Brenda Laurel of Purple Moon; Liisa Joronen of SOL Cleaning Service; Bill Gross of iealab!; Nicholas Graham of Joe Boxer Company; John Healy of Vintage Bike magazine and Coventry Spares, Ltd.; Ted Castle of Rhino Foods Inc.; William Williams of Glory Foods. Entrepreneurship is a fascinating topic...Dr. Coulter's extensive research illustrates this as she takes readers on a fun but demanding journey through the many twists and turns of entrepreneurship in action. Some features include: *Entrepreneurship in Action Cases-featuring many of the above-mentioned companies and individuals. *Video Cases-Watch real-lifeentrepreneurs as they deal with real-life issues and challenges. Two video cases from the acclaimed PBS series Small Business 2000 are presented at the end of every chapter.* Entrepreneurship in Action Boxes-Discover what's involved in being an entrepreneur with examples from different types and sizes of entrepreneurial ventures, all highlighting different entrepreneurial approaches and philosophies. *Global Perspectives Boxes-This is a worldwide phenomenon! Learn about entrepreneurs in action around the globe. *Killer Apps Appendix-Explores computer software applications to help the new entrepreneur.