商品詳細

The Media and Entertainment Industries presents extensive analyses of the business and economic issues of the mass media. These formats - from books to the Internet - have had a dramatic, revolutionary impact on the political, social, economic, intellectual, educational, and religious life in the U.S. and throughout the world. As we enter the next Millennium, it appears that media and entertainment products and services, whether purchased or rented, will continue to have a wide-reaching, profound influence on all aspects of our lives.

This contributed volume - based in part on the books in the Allyn & Bacon Series in Mass Communication - seeks to help students understand the burgeoning, influential, and exciting media and entertainment industries.