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The Management of Intangibles : The Organisation's Most Valuable Assets. 無形資産の管理－組織の最も価値ある資産
・ISBN 978-0-415-22493-2 hard GB£ 171.99
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・ISBN 978-0-415-22494-9 paper
企画中止
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-23252-7
| 著者・編者 | Bounfour, Ahmed, |
|---|---|
| シリーズ | Routledge Advances in Management and Business Studies |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2003 |
| ページ数 | 336 pp. |
| 言語 | ENG |
| ニュース番号 | ＜463-443 494-545＞ |
解説
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.