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How to Win Customers in the Digital World : Total Action or Fatal Inaction. デジタル世界で消費者をいかに獲得するか?
・ISBN 978-3-540-66575-5 hard EUR 49.99
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お気に入り
★★★
| 著者・編者 | Vervest, Peter / Dunn, A., |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2000 |
| ページ数 | xxii, 244 pp. |
| 言語 | ENG |
| ニュース番号 | ＜462-537＞ |
解説
Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world.
From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG
From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG