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Name: Principles of Marketing. 2nd ed.
Author: Brassington, Frances / Pettitt, S.
ISBN: 978-0-273-64444-6

Principles of Marketing. 2nd ed.

・ISBN 978-0-273-64444-6 paper

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著者・編者	Brassington, Frances / Pettitt, S.,
出版社	(Financial Times / Prentice Hall, UK)
出版年月	1999
ページ数	1120 pp.
言語	ENG
ニュース番号	＜462-531＞

解説

Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered providing a detailed, student-friendly and accessible introduction to the subject. This second edition has been strengthened to reflect valuable feedback from throughout the academic community. In addition the comprehensive and unprecedented supplements package has been updated, including The FT Marketing Casebook, dedicated website, Multiple Choice Question Bank, OHP masters or full colour Powerpoint, Instructor's Manual and Video Cases.