商品詳細

For graduate and executive level courses in Strategic Management and Strategic Thinking.

Technology and global events are changing the corporate environment at a furious pace. For a corporation to succeed, it must keep up with these changes and with new ways of strategic thinking. This book is one of the only brief, up-to-date, truly readable overviews of the field of strategy-an ideal companion volume to case analysis. It is more comprehensive than other texts, which focus only on a particular aspect of strategy or deal strictly with more tactical operational issues. The book's conversational tone, topical coverage, and practical approach provide a broad perspective on the major issues in strategy development. Topics are placed in context through the use of real examples and, where appropriate, relevant historical references.