株式会社極東書店トップ ＞ 商品一覧 ＞ International Business : Theories, Policies and Practices.
商品詳細
解説
This is the first European text on international business that covers the whole subject in considerable depth. International trade, firms, operations and environment are rigorously examined and there is a whole section devoted to the cultural aspects of international business. Pedagogical features, an abundance of case material and presentation in two-colour make this text both rigorous and accessible for the student.